Is the founder and CEO of CAFEXPORTO. The Company started as a family business 11 years ago, and is now, one of the leaders in specialty coffee in Ecuador and has earned international recognition. Juan’s commitment to quality has resulted in CAFEXPORTO and associated baristas receiving top awards for several years of events held by the US COFFEE CHAMPIONSHIP and SPRUDGE magazine. As a means to increase production, Juan has brought his knowledge and work ethic to other farms in Ecuador allowing these producers, previously unable to find a market, to improve their quality and export their coffee as part of the CAFEXPORTO family. Juan holds an undergraduate degree in business administration and an engineering degree in agronomy from the University of Cuenca.
Is the Administrative Director of CAFEXPORTO. She has been involved in each of the projects for 11 years where she has stood out for the design of key strategies and constant execution focused on the fulfillment of strategic objectives. In addition, her experience in the administrative field and leadership in export and logistics issues in sectors such as floriculture and coffee growing, allow her to direct all the coordination of the coffee export processes of CAFEXPORTO. With her work, she ensures the satisfaction of each client in the shipment and receipt of each order.
Is the director of business development. Philip has served in many executive positions during his 40 years of business experience in the United States. Most recently he served as a managing partner of Stone Canyon Venture Partners, LP., a venture capital fund headquartered Southern California. He moved to Cuenca, Ecuador in 2012 where he helped a local rose farm start Ecuador Direct Roses, a farm to florist service. Philip holds a degree in marketing and finance from the University of Denver.
Is the Director of Business Projects at CAFEXPORTO. He has actively participated in the development and evaluation of projects related to the business lines of the HALAPA company. Through his studies in Business Administration, he has contributed plans for the marketing, production, finance and human resource departments. He is immersed in the development of business plans that can be replicated at the national level in the specialty coffee sector. He actively continues to formulate initiatives that highlight CAFEXPORTO's competitive advantages and its evolution in the specialty coffee market.
She serves as the director of finance. With her experience in the accounting field in prior organizations, she has been able to actively participate and direct the control and review of the economic and financial information of CafExporto. Her work is focused on supporting company decisions by providing quantitative information in a structured and systematic way. Additionally, she provides accounting support to the different producing partners of CAFEXPORTO regarding the handling of documentation required by government entities.
Segundo is in charge of all farm operations for CAFEXPORTO. Segundo was born in 1975, in the town of La Papaya and he has always lived in this coffee sector. He worked at Hacienda La Papaya as a gardener for 4 years and then served as the leader of the team for wet milling and coffee drying processing. Segundo has always been a key participant in the execution of the research that CAFEXPORTO carries out with the University of Cuenca. During his work at CAFEXPORTO he has been motivated to start his own production as he has gained technical knowledge by working with Juan Peña. He grows his own coffee, in the town of La Papaya, in an area of one hectare, together with his wife Hilda Segundo and their six children. Hilda also works as one of the leaders of the harvest team at CAFEXPORTO farms. Segundo is always excited to know where his coffee is going and how people enjoy it.